Google is hosting a virtual event "Think Mobile Live Stream" on February 10, 2011 at 1:05pm EST and you'll be able to watch live stream from your desktop computer or from your mobile device.
"The rise of the mobile web is driving one of the most dramatic consumer behavior transformations in history. Billions of people are using their smartphones to search for information, consume news, watch video, interact through social networks and engage with advertising every day. So, what does this mean for mobile marketing?
Tune in and find out what Mary Meeker, Partner at Kleiner Perkins, Google's Dennis Woodside, SVP of Americas Operations, and Jason Spero, Head of Americas Mobile Advertising have to say about the future of mobile and what marketers can do to better connect with the mobilized, modern consumer," stated Google.
To help all businesses take advantage of the opportunities that mobile advertising presents, Google's focusing on 3 core principles with mobile ads business:
- Seamless: We're bringing the best characteristics of desktop advertising to mobile devices. "We want to help marketers and developers extend the benefits of their desktop advertising to people on mobile devices, while effectively managing their campaigns and ad space across many channels.
- Inclusive: It's clear that mobile is about more than just one device, one type of ad format or one style of ad campaign. Our ad solutions span across search, text, display, video, commerce and more, on a wide variety of devices, and enable businesses and consumers to connect in newly relevant and useful ways.
- Made for mobile: Mobile devices have unique characteristics like location awareness and touch screens (and the ability to make phone calls!) that make it easy for people to engage with info conveniently, and create unique opportunities for businesses as well. Our ad solutions are built to help marketers, developers and publishers take advantage of these mobile-specific characteristics.
More Info: Registration
[tags]live stream,social media,social network,social networking,mobile news,cellphones,mobile advertising,think mobile,web development,web developers,touch screens,marketers,ad solutions,ad space,msearch[/tags]