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Jul292010

Google’s new Advertising format for Product Search

Google rolled out a new advert format that let you use your data feed to get more traffic from Google Product Search. This new format is based on popular “product extensions” on Google.com, with a slight difference: on Product Search, users will now see “your products and prices without having to click on a “plusbox” to expand the ad.”

“These ads are a great opportunity to market breadth of your product catalog and highlight any promotional messages directly to conversion-ready shoppers on Google Product Search. To take advantage of this format, make sure your product extensions ad campaigns are being served on “search partner” sites,” stated Google.

[Source]

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