Small and medium enterprises (SMEs) are experts when it comes to local customers, however finding a global market and other things that entails: culture, buying trends, export legalities, and payment options is a real challege, now a new tool announced on Wednesday, empower businesses grow their export sales online by identifying new markets globally.
The new tool, "Market Finder" launched at a Google event, analyzes consumer internet use, demographics and disposable income, giving clear indicators and valuable insights into a market's growth potential. It also offers freely available localization tools, guides, videos, and tips to get started in just three simple steps:
Find best markets by entering a website address into the Market Finder tool to get suggestions of best export markets for your product or service. Once an URL is entered, the tool begin analyzing the site categoies and shows total monthly Google searches as well as a potential market's gross domestic product.
The tool also help to communicate effectively in a new market, whether it's language, customs or preferred payment methods.
Also, its logistics resources for a choosen market outlines international delivery and transportation rules, while the payment guides pinpoint the best payment option available globally for each market.
Lastly, the tool also provides training resources on digital marketing, like how to create effective AdWords campaigns through a series of accessible case studies, guides and videos.
Get started with Market Finder over here.