Google just announced of winding down its retailer partner program "eBooks Resellers" by the end of January next year as it has not gained the expected traction.
"Looking at the results to-date, it's clear that the reseller program has not met the needs of many readers or booksellers. While our role as an ebooks wholesaler to booksellers will be coming to a close next year, we remain as committed as ever to making the eBooks experience from Google the best it can be for readers around the world," posted Scott Dougall, director, product management, digital publishing.
"This change will help us focus on building the best ebooks experience we can across hundreds of devices with millions of books," said Dougall. Adding, "Books will continue to be a major content pillar alongside apps, music and movies in the Google Play store. And -- regardless of where they bought them -- customers will still be able to access and read their ebooks on the web, phones, tablets and compatible eReaders," Dougall said.
"We will work closely with our sixteen reseller partners as they transition in the coming months. Also, booksellers will still be highlighted in the "Buy this book" section of Google Book search, supported with our affiliate program and have access to free Books APIs," Dougall added.