All website owners need to pay for the costs of creating content and making it available online. Whether delivering entertainment, products, news, services, social networking or opinions, they need to pay their way by selling advertising or charging their users. Website owners, or "online publishers," span the range from individual bloggers to multinational companies. If they sell advertising, they can do this directly themselves, via their own sales force. Today's online publishers, large and small, operate in a complicated and fragmented advertising environment. We're focused on developing a full suite of technology products — such as AdSense, ad serving products (Google Ad Manager) and DoubleClick Ad Exchange — that can maximize all publishers' advertising revenues. We're also working to bring new advertisers to online advertising and make the process easier for them, to grow the advertising pie for everyone. By doing this, we hope to help all publishers fund their websites, which enables them to create a wide variety of online content for all Internet users. If you're interested in the ins-and-outs of our approach to maximizing revenue for publishers, you can read embedded document,” noted Neal Mohan.
Google Revenue Maximization