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Google Website Optimizer: Top Myths Explained

Google has explained top myths about what Website Optimizer can and can’t do, here’s Top Myths List:

  1. Does Google Website Optimizer work for organic traffic? Yes! We alternate your content regardless of where visitors come from. You can optimize a page whose traffic is all organic, multiple paid keyword sources, all direct, or any combination of those three.
  2. Can I optimize pages that aren’t landing pages? Sure. You can test product detail pages, purchase funnels, any place where there is HTML. You can even use it within web applications.
  3. What about dynamic pages? You can optimize those as well. The multivariate tags simply insert the alternate code as the visitor’s browser renders the page being tested. Those tags can be part of a template or dynamically added by your web server using fancy logic. Furthermore, alternate content can be code that pulls dynamic content from a database.
  4. Does Google Website Optimizer perform fractional analysis? Yes. We can serve variations and combinations equally or provide main effects, fractional analysis. This assumes no interactions and can lead to initial insights much faster than full factorial analysis. More detail is on our Help Center.

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