Google Webmaster Tools now includes a Link to Google Analytics option for all verified sites. According to Google Webmaster Tools help information "you can link the two and in doing so, can access the Analytics Referring Pages report from within Webmaster Tools."
When linked, not only will your Analytics profiles be accessible within Webmaster Tools, but you'll also be able to more easily access a few Analytics features:
- View your Analytics Referring Pages report directly from the Links to your site page in Webmaster Tools. This report helps you understand the overall trends in traffic volume from referrals, as well as the sites driving those trends.
- Access the Analytics Dashboard directly from the Analytics link in the top left bar when you're on a site-related page.
How to Link Google Webmaster Tools and Google Analytics:
- From dashboard, click Manage next to a site, then Google Analytics profile. You'll end on on a Analytics page that lists all Analytics profiles associated with the account. The table lists the analytics profile name (called the "Website Profile" in Analytics), the site URL, and the account (called the "name" in Analytics).
- Scroll through all of those until you find the one you want to link (which means if you have multiple profiles associated with a site, you can only choose one to link), select it, then scroll down and click Save.
Note: 1. You can also create a Analytics account at this point if you don't already have one. 2. If your site has multiple owners, each owner will need to link their own account to a Google Analytics profile.
How to Access The Linked Data
For the linked site, click Your site on the web > Links to your site and then See the Referring Sites data from Google Analytics. This is a handy shortcut to the Referring Sites report (under Traffic Sources) in Google Analytics.