Raj Krishnan has made a post on the Google Webmaster Central Blog, which addresses search engine optimization, Meta tags. Raj discusses the Meta Description tag and provides inputs on “how one can perform a Meta Description Makeover in order to assure a more friendly snippet.”
Meta descriptions are a special tag that you place within the source code of your html page. They can be used by search engines for ranking purposes as well as for being displayed within the search result pages.
The tag looks like this when you view the source code:
<META NAME="Description" CONTENT="informative description here">
The Google blog post describes key attributes of what Google considers making a good meta description, factors its says may increase the odds that your meta description tag will get used. They include:
- Unique meta descriptions on each page of your site
- Show facts about the content on the page that are not represented in the title
- Make the description easy to read
- Dynamic sites can dynamically generate descriptive meta descriptions easily
- Make sure your descriptions are quality and represent the content on the page
Tips for better Meta Descriptions:
- Create descriptions that accurately describe each specific page.
- Using identical or similar descriptions on every page of a site isn’t very helpful when individual pages appear in the web results.
- The meta description doesn’t just have to be in sentence format; it’s also a great place to include structured data about the page.
- Good descriptions are human-readable and diverse.
- Make sure your descriptions are… descriptive