Google Wallet Instant Buy Android API, which makes buying in native Android apps fast and easy is launched today for the developers in the U.S..
""Instant Buy API" is designed for merchants and developers selling physical goods and services, who already have a payment processor and are looking to simplify the checkout experience for their customers," explains Google.
Adding, "Developers selling digital goods within their apps will continue to use Google Play In-app Billing, which offers full payment processing capability, including support for carrier billing and gift cards," Google said.
Apps integrated with Google Wallet will require the latest version of Google Play Services, which is rolling out to all Android devices in the next day or so.
Important benefits of Instant Buy API includes:
- Fast checkout for Android users buying physical goods. "Users of Google Wallet can now checkout in Android apps in as few as 2 clicks without having to manually enter their billing or shipping information," informs Gogole. Wallet securely sends this information to the developer with the user's permission.
- Easy app registration. With Google+ Sign-in along with Instant Buy, developers can enable users to sign-in directly with their Google account, instantly creating an app registration. "Having more logged in users allows developers to deliver a highly engaging, personalized experience," Google said.
- All transactions are monitored for fraud 24/7 and covered by Google Wallet Purchase Protection to enable a safer shopping experience for your customers.
- Finally, since Google isn't processing payments or managing fulfillment, "there are no additional fees or complex integrations."
In other Gmail news today, Google has launched new quick action buttons in Gmail, which are designed to help you tackle your digital to-do's as quickly as possible.
These buttons appear next to certain types of messages in your inbox and let you take action on an email without ever having to open it. You'll be checking things off that to-do list in no time.
For example, "you can RSVP to your friend's party invitation or rate that restaurant you went to last night all right from the inbox," Google esplains.
Now, when you open a flight confirmation email in Gmail, "all the important information about your flight will be displayed right at the top," Google adds. You'll be able to see whether your flight is on time, when your connection is and more -- "no scrolling required."