Google Vows to Stop Ads from Appearing Alongside Controversial Content

Google rolling out safeguards for advertisers and brands to control their ads from appearing from controversial contents, alongwith more fine-tuned controls and reporting.

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Going forward, Google is ramping up their advertising policies and tools and have begun putting in place these changes around its ad policies, and providing new controls to advertisers.

The company raising its ad policies bar, is going forward will stop displaying ads from appearing against controversial involving in hateful, offensive and derogatory content. "This change will enable us to take action, where appropriate, on a larger set of ads and sites," google said.

Google is also tightening its safeguards for YouTube Partner Program, to ensure, that "ads would only show up against legitimate creators —as opposed to impersonaters or those violate community guidelines."

In the coming days and months, Google will be providing new tools to help advertisers more consistently mangae their ads appearence across YouTube and the web.

The following changes for YouTube creators are rolling out:

  • broader demonetization policies around videos removing ads more effectively from content that is harassing or attacking people based on their race, religion, gender or similar categories.
  • new advertiser controls for video and display ads for easy exclusion of higher risk content and fine-tune ads appearence.
  • faster review of creator appeals whose video is demonetized.
  • new YouTube Partner Program (YPP) safeguards to prevent abuse that hurts creators earnings by those who are impersonation their channels.

Google also announced of upcoming changes to YouTube's Restricted Mode, ensuring their systems won't discriminate anymore like recently, where LGBTQ and other communities were blocked where Restricted Mode was enabled. For instance, following are example videos blocked: Ash Hardell's "Her Vows," Calum McSwiggan's "Coming Out To Grandma," Jono and Ben's "Woman interrupted during BBC interview," and Tegan and Sara's "BWU [OFFICIAL MUSIC VIDEO]."

Google said, they've "manually reviewed these example videos and made them available in Restricted Mode. This input will also be use to better train systems, as it will take time to fully audit the technology and roll out new changes, please bear with us."

Here's what is coming soon:

  • more transparency and visibility to advertisers and agencies to control where their ads are running
  • availability of video-level reporting to all advertisers
  • hiring more people and new AI and machine learning powered tools to review questionable content for advertising. In addition, it'll soon able to resolve these cases in less than a few hours.
  • Safer default settings for brands to control their ads to show only on content that meets a higher level of brand safety. Brands can opt in to advertise on broader types of content if they choose.
  • New account-level controls for easily excluding specific sites and channels from AdWords for Video and Google Display Network campaigns. Advertisers will also be able to manage brand safety settings across all their campaigns with a push of a button.

Google is also introducing today new research and reporting features in AdWords including:

'Unique Reach,' which allows to see number of unique users and average impressions-per-user across devices, screens and platforms.

Another, 'watch time' for in-stream and bumpers campaigns, alongside viewability and audibility rates, "will give more powerful signal for understanding how people view ads." .

Now, "by looking at watch time across your YouTube campaigns, you can get closer to understanding which ads are holding the attention of your viewers, and are thus most likely to make an impact," wrties Google.

For more information, check out our Help Center articles on Unique Reach and watch time reporting.

In the screenshot below, you can see ratio of additive differences vs. control respondents for each group of viewers:

unique reach in adwords
Unique Reach in AdWords

Google in an quick overview of rewarded advertising explains, "'Rewarded video,' is a non-intrusive, short-form video that creates a value exchange between a publisher and a user: user's voluntarily give their time to watch an ad in exchange for a reward, or in-app currency."

Benefits of rewarded video offering include:

  • Users explicitly choose to opt-in and engage with an ad that complements their game or app in exchange for a reward.
  • Publishers benefit from a non-interruptive high CPM monetisation format, increased retention, and potentially more ARPU (rewarded users play more and spend more).
  • And advertisers reach valuable, engaged users that are more likely to complete an ad view.

Just follow these simple steps to integrate rewarded video in your apps:

  • Create a new AdMob Rewarded interstitial ad unit
  • Update SDKs (Android v9.0 or higher and iOS v7.9.1 or higher)
  • Implement rewarded interstitial ad unit and ad unit ID where the ad will be shown in the app.
  • Optionally integrate SDKs of third-party demand sources

For more information, check out the helpful guides for Android implementation, and iOS implementation.

Finally, a new version 3.3.0 of the Google Mobile Ads Unity Plugin with support for ad position offsets and Unity 5.6 compatibility is now available for download from the Google Mobile Ads Unity Plugin GitHub repository.