Google updates Content Network performance trends white paper

A study on performance trends on Google's Content Network compared the cost per acquisition (CPA) on Google's Content and Search Networks and found that, for the median advertiser, the average CPAs were about the same on both channels. Google made some clarifications to the executive summary and concluding paragraph of the white paper, after receiving questions from advertisers about […]

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A study on performance trends on Google's Content Network compared the cost per acquisition (CPA) on Google's Content and Search Networks and found that, for the median advertiser, the average CPAs were about the same on both channels. Google made some clarifications to the executive summary and concluding paragraph of the white paper, after receiving questions from advertisers about why CPAs were similar and what actions you should take based on the findings in the white paper.

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Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.