Google's social networking service Google+ received its first blow, the service saw fewer U.S. visitors last week and users are spending less time on the site, signaling that its momentum may be slowing.
According to the latest numbers released by Experian Hitwise, almost a month since its release, the Google+ saw the first traffic drop on the week of July 23rd as Google+ visits fell about 3 percent to 1.79 million in the U.S. compared to the 1.86 million the previous week. Google+ visits had risen 283 percent in the week ended July 16.
Google+ had been steadily building traffic and did have a monster week on week of July 16th where total visits were up 283%. Even in the week of July 16th, the traffic drop was starting to show:
In addition to the drop in total visits, the average time spent on Google+ decreased as well. Last week the average time spent was down 10% from 5 minutes and 50 seconds to 5 minutes and 15 seconds.
One area that did increase is in upstream traffic via search engines. 40% of the total upstream traffic came from search engines, up 8% from the previous week.
During its financial call, Google CEO Larry Page said, "We are seeing over 1 billion items shared and received in a single day." "So while we still have a lot of work still to do, we are really excited about our progress with Google+."
Google+, which aims to help users better organize and manage contacts and sharing, began a test version on June 28 by invitation only.