Google and DIRECTV enter into a partnership, in which "DIRECTV's national satellite inventory on Bloomberg Television, Centric, Chiller, Current TV, Fit TV, Fox Business, Fuel, G4, Ovation, Sleuth and TV Guide will be available through Google TV Ads platform across all dayparts, including primetime," informs Google.
"DIRECTV is the largest satellite provider in U.S. and second largest television distributor by household reach. This partnership, combined with existing relationship with DISH Network, will be able to reach up to 30 million satellite households with Google TV Ads. You'll have ability to target this new inventory along with over 98 other cable networks already offered through our platform," adds Google.
More Info: Google TV Ads