According to Nielsen, an average American spends 158 hours per month watching TV. Despite the fact that TV is one of the best ways to reach potential customers, many advertisers are wary of television. With Google TV Ads you can buy TV advertising today and be on the air tomorrow during holiday season. Plus, while most networks will charge substantial premiums during the holiday period, because Google TV Ads system is auction-based, you pay market value and set your own budgets and CPM bids.
Google TV Ads is:
flexible, allowing you to buy programs you want without any bundling or contracts.
It's measurable, taking TV set-top box data from millions of homes to provide near real-time results for campaigns, so you can optimize TV buys and change programs and budgets whenever you like.
It's hyper-targeted, combining same STB data with resources like Nielsen and Equifax, to give you unique insights into where your customers are watching TV and allow you to fine-tune your campaigns based on that insight.