Google published a FAQ about Google TV Ads, here's your crash course.
"Google TV Ads is an online marketing place that allows anyone to launch national TV campaigns and measure their success with timely reporting. It allows you to buy programs that you want, pay only for impressions delivered and access viewership data from a sample of millions."
Ready to jump in? Let's dispel a few myths that your clients might have heard:
- Does TV advertising fit into my marketing mix?: Television advertising allows you to reach a wider audience. It's also a great supplement to any online strategy - read how ooVoo used TV to drive 500% increase in site traffic!
- We want to get started, but we don't have a commercial. Can you help?: Of course! You can use Google Ad Creation Market Place to connect with professional ad production houses for as little as $200.
- But is TV Measurable?:Google Analytics can track TV campaign metrics like TV impressions alongside daily web traffic volume.
What does it take to get started? Create a video ad, log into AdWords, choose targets and shows and see your ad on TV within 48 hours! Visit Getting Started Guide for more tips. That's it!