Google, long rumored to be getting into the hardware business, has finally gotten out of it, as least as a manufacturer.
While whispers about a Google phone, Google chips, and Google PCs continue to tantalize consumers, the search company said on Thursday that it had recently partnered with Dell to manufacture the Google Search Appliance (GSA), fulfilling a deal disclosed last summer.
Dell began trumpeting Google as a customer several weeks ago with an ad campaign aimed at business customers.
Up until late last year, Google assembled its high-end enterprise search box on its own, from components supplied by a variety of white-box manufacturers. (The low-end Google Mini search box is currently manufactured by San Jose, Calif.-based Supermicro Computer Inc.)
“When the business was much smaller, it was an easy thing for us to do,” said Matthew Glotzbach, director of product management for Google Enterprise. “Google does a lot on the hardware side with our own data centers. So it wasn’t really much of a stretch to handle that sort of smaller operation.”
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