New York reports that Deadline said Groundswell Productions and producer John Morris are attempting to acquire movie rights to the Ken Auletta book "Googled: The End of the World As We Know it." The film will be about Google's co-founders, Sergey Brin and Larry Page, rise to riches and fame. London's Groundswell Productions said:
"It's about these two young guys who created a company that changed the world, and how the world in turn changed them. The heart of the movie is their wonderful edict, don't be evil. At a certain point in the evolution of a company so big and powerful, there're a million challenges to that mandate. Can you stay true to principles like that as you become as rich and powerful as that company has become? The intention is to be sympathetic to Sergey and Larry, and hopefully the film will be as interesting as the company they created."