Tim Cohn posted a screen shot of Google's new description next to AdWords search results ads, with just the word "ads" rather than long-standing "sponsored links" disclaimer. Google has confirmed this's an experiment they are running. Here's a screen shot showing the change:
Although this's a minor text change, it might symbolize a possible early shift in Google going beyond "links" in AdWords spot. Google has been experimenting with many ad formats in this area and has consistently shown product ads, map ads, image ads and even tested video and other interactive ad units in this area. Labeling this ad frame as a "link" might be too limiting.