Google today announced of discontinuing Google Tags trial. "We've made a decision to shift our efforts toward other present and future product offerings for local businesses, and will be discontinuing this trial. To that end, we've now halted new signups and will be working with existing participating businesses over the coming weeks to help them meet their marketing needs with other Google products where possible," stated Google.
Last year, Google begin rolling out Google Tags across the United States, a way for businesses to highlight their organic Google Places listing with a yellow tag that showcases offers, photos, videos, menu, and reservations for a flat monthly fee.
Google says that "since the experiment began, tens of thousands of businesses have used Tags to help potential customers make easier, more informed decisions when searching. Throughout this period, we monitored Tags closely to learn more about our users' business needs and how they used the product.
We''ve learned a lot from our Tags trial and will take that knowledge into account as we continue to find the best ways to serve users and local businesses alike."
[Source: Lat Long blog]