Google plans to expand the trial of “Tags,” advertising feature for local businesses to the entire country. “The rollout will start with states where we’ve already had Tags available in select cities (California, Texas, Illinois, Georgia, Washington, and Colorado). For a flat monthly fee of $25, businesses can enhance their listings that appear on Google.com and Google Maps with a yellow tag. If you try out a query for “massage houston,” you’ll see that two of the businesses whose listings appear have created coupon Tags to promote their current offers.
Tags now appears on mobile web searches as well, helping your local customers quickly identify what’s unique about your business while they’re on the go. Posts, a new kind of Tag that enables business owners to create a custom message, is also live. These messages can be changed as often as the business owner would like, making it easy to let the world know about a special discount or limited-time offer,” noted Google.