Google Surveys 360, a newest product in the Google Analytics 360 Suite is aimed to bridging brand and performance marketing is launched.
Now for the first time, marketers of all types can get fast, accurate market research — in combination with their marketing performance and analytics data — to help them make key business decisions at the speed of today's digital world.
Google Surveys 360 (previously Google Consumer Surveys) is a enterprise research product integrating into the 360 suite helps marketers of all types get fast and accurate market research comprising of their marketing and analytics data easily. It "quickly analyzes data and delivers it in easy-to-navigate graphs, demographic segmentations, and cross-tabs."
Additionally, users also get "advanced audience targeting, dedicated support and consolidated billing," added google, "all of which make it easy for big organizations to use."
With Surveys 360 anyone in the organization can create a survey, find a specific audience sample, and generate statistically significant results in just a few days. It offers enterprise marketers of all types access to a brand new layer of data and insights into what consumers are doing and thinking. And, has a "panel of 10M+ online respondents and 1M surveys fielded weekly," writes Google.
Surveys 360 also offer advanced powerfull features like custom panels for survey specific audiences as well as the "ability to measure ad effectiveness, target by geography (ZIP code), industry, and occupation," Google said.
Surveys 360 offers several advanced features including:
- "User list to help you measure the effectiveness of your media campaigns by surveying people exposed to your ads and videos
- ZIP Code targeting that delivers your surveys to high-priority or test markets
- Custom Audience panels that take the pulse of brand perception among key consumer groups
- Occupation and industry targeting to help you do business-to-business research with hard-to-reach professional audiences," google writes.
In addition, Google Surveys (part of Google Analytics Solutions), is a pay-as-you-go online market research tool is also available in 12 countries with fewer advanced targeting features.