Thanks to YouTube, Google still ranked as the top online video content property in May 2011.
Google sites had 147.2 million unique viewers, followed by VEVO with 60.4 million and Yahoo! Sites with 55.5 million viewers. Facebook was #4 with 48.2 million, while Viacom Digital ranked 5th with 46.5 million.
Viewers on YouTube are spending more than five hours watching videos. Google Sites had the highest number of viewing sessions with more than 2.1 billion, and highest time spent per viewer at 311 minutes, crossing the 5-hour mark for the first time.
Americans viewed 4.6 billion video ads in May, with Hulu generating the highest number of video ad impressions at more than 1.3 billion. Tremor Media Video Network ranked 2nd with 700.8 million ad views.
Time spent watching videos ads totaled more than 2.0 billion minutes during the month. Video ads reached 45 % of the total U.S. population an average of 34 times during the month.
Other notable findings from May 2011 include:
- Top video ad networks in terms of their potential reach of the total U.S. population were: Tremor Media at 47.1%, BrightRoll Video Network at 42.1% and Break Media at 40.4%
- 83.3% U.S. Internet audience viewed online video
- Duration of the average online content video was 5.2 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 12.6% of all videos viewed and 1.2% of all minutes spent viewing video online.