Google's SSL homepage now has a promotional message that encouraged visitors to try Gmail: "Switch to Gmail. Free email from Google". The message linked to a page titled "Welcome to Gmail" that shows some of the advantages of using Gmail: lots of space, mobile access, less spam, labels and search.
"Gmail is built on the idea that email can be more intuitive, efficient, and useful. And maybe even fun. Creating an account is quick and free."
The page doesn't include a Gmail screenshot, a video that shows Gmail in action, but it invites visitors to create an account.