Google is continue to gobble up companies that'll help form the backbone of it's new social strategy called "Google Me" and the upcoming war with Facebook. Last week it was Slide that Google added to its cart. And now, they are buying Jambool and their Social Gold payment product.
The purchase price is $55 million plus another $15 million -$20 million in an earnout, say our sources.
Social Gold gives app developers the ability to build payments directly into their games and other applications.
Neither Google nor the Jambool commenting on the story.