Google Shopping in Australia is now available to all retailer. Google Shopping is a product search engine that helps people discover product information online, compare prices and find a retailer from whom they can make a purchase. Retailers can sign up to Google Shopping for free by submitting a catalogue of their products to the new Google Merchant Center.
In conjunction with Google Shopping, retailers that choose to advertise their products can now do so through AdWords Product Extensions. Product Extensions use the product information submitted by the retailer and automatically displays this information within ads, where relevant.
To try out Google Shopping for yourself, visit google.com.au/shopping.
[Source: Google Australia Blog]