Google SERPs Dominated By Brand Names In Search Terms As "Site: Searches"

No matter what Is it? The fact is that "Google is allowing a single domain from a well-known brand to dominate the first page of search results on some brand-related searches." In the screenshot below, the first seven of 10 organic/natural results are from apple.com. There're some shopping and news results mixed in, and other […]

No matter what Is it? The fact is that "Google is allowing a single domain from a well-known brand to dominate the first page of search results on some brand-related searches." In the screenshot below, the first seven of 10 organic/natural results are from apple.com. There're some shopping and news results mixed in, and other sites have the 8-10 spots. But to rank a single domain in so many results on a single page is unprecedented. The same thing appears to be happening on other brand-related searches."

Just couple of weeks ago, Google's Peter Norvig specifically talked about the need for variety in search results.

We've asked Google for a statement about these brand-dominated search results, but they didn't replied at this point. In the meantime, Bill Slawski's post refers to a Google patent about "How a Search Engine Might Assume a Query Implies a Site Search."

Happy Appling!

[Source]

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.