diTii.com Digital News Hub

Sign up with your email address to be the first to know about latest news and more.

Google SERPs Dominated By Brand Names In Search Terms As “Site: Searches”

Aug192010

Google SERPs Dominated By Brand Names In Search Terms As “Site: Searches”

No matter what Is it? The fact is that “Google is allowing a single domain from a well-known brand to dominate the first page of search results on some brand-related searches.” In the screenshot below, the first seven of 10 organic/natural results are from apple.com. There’re some shopping and news results mixed in, and other sites have the 8-10 spots. But to rank a single domain in so many results on a single page is unprecedented. The same thing appears to be happening on other brand-related searches.”

Just couple of weeks ago, Google’s Peter Norvig specifically talked about the need for variety in search results.

We’ve asked Google for a statement about these brand-dominated search results, but they didn’t replied at this point. In the meantime, Bill Slawski’s post refers to a Google patent about “How a Search Engine Might Assume a Query Implies a Site Search.”

Happy Appling!

[Source]

Share This Story, Choose Your Platform!