Google search results replaces regular URLS with new 'breadcrumbs URLs'

Until now, Google showed a URL, at the bottom of each search result; Now Google is rolling out an improvement that replaces the URL in some search results with a hierarchy showing the precise location of the page on the website. The new display provides valuable context and new navigation options. The information in these […]

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Until now, Google showed a URL, at the bottom of each search result; Now Google is rolling out an improvement that replaces the URL in some search results with a hierarchy showing the precise location of the page on the website. The new display provides valuable context and new navigation options. The information in these new hierarchies come from analyzing destination web pages. These’re standard navigational tools used throughout web called "breadcrumbs," which webmasters frequently show on their sites to help users navigate. By analyzing site breadcrumbs, we've been able to improve the search snippet for a small percentage of search results, and we hope to expand in the future.

Old URLs:

breadcrumbs URLs:

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.