Google released new features for local business ads, making it faster and easier for potential customers to find your business. The local business ads can appear in several countries and on a number of web properties, the changes described here will only affect local business ads that appear on Google Maps.
Info Window Features: your ad’s information window in Google Maps will feature new interactive links that are designed to connect users to your business quickly. The info window is the window that opens when a user clicks on an organic search listing or a sponsored result on Google Maps.
Reporting Capabilities: starting in a few weeks, a new interaction report for local business ads will be available through your account’s Report Center.