Earlier, in the day, we posted about an interesting change in Google’s ranking algorithms. If your query includes ‘name of a company, an organization or any name associated with a website,’ many of the top search results are from that site. Google have now officially confirmed this change; “Today we’ve launched a change to our ranking algorithm to make it easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh], we’ll now show more results from the relevant,” Google said.
“Prior to today’s change, only two results from www.amnh.org would have appeared for this query. Now, we determine that user is likely interested in Museum of Natural History’s website, so seven results from amnh.org domain appear. Since user is looking for exhibitions at museum, it’s far more likely that they’ll find what they’re looking for, faster. The last few results for this query are from other sites, preserving some diversity in the results,” explained Google.
“We’re always reassessing our ranking and user interface, making hundreds of changes each year. We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page,” Google added.