Google Raises General Category Blocking to 450 for More Control Over AdSense Ads

Google increases number of categories and subcategories in General Category Blocking from 250 to 470 to have more control over the AdSense ads appear on your site.

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AdSense publishers wanting more ways to control the ads showing on their sites now getting more controls to opt-in or filter out certain categories of ads with new updates to General Category Blocking feature launching on Tuesday.

This update lets you be more granular and block more specific categories without overblocking and having an unwanted negative impact on earnings. "With more options available it's important to carefully consider the impact of blocking, or allowing, a category. Since, blocking a general category could lower potential earnings as the affected advertisers' bids are excluded from the auction," writes product manager.

Google has over the last few weeks, increased the number of categories and subcategories from 250 to 470. With more subcategories available you may have "the opportunity to be more granular and pick the subcategory that most closely matches the type of ad you want to prevent -- minimizing the negative impact on your earnings," added AdSense team.

Those who are new, back in 2010, Google introduced "General Category Blocking to help scalably prevent competitors' ads and ads that may not fit your audience from appearing on your site, by letting you opt out of showing ads from certain categories and subcategories."

Additionally, this update also expanded supported languages to now include Chinese simplified, Dutch, Polish, Russian, and Turkish.

This new General Category Blocking feature is now available in every country supported by AdSense.

Google AdSense General Category Blocking Adds 450 Blocks

Google AdSense General Category Blocking updates to 450.