At Bazaarvoice Social Commerce Summit, Google announced the “Google Product Reviews Program,” which’ll begin featuring full-length product reviews and user ratings from participating retailers & manufacturers wherever it’ll help users with their shopping, including in Google search results & advertising programs. On Google Product Search, for e.g., we’ll feature your logo alongside representative reviews from your site, increasing brand exposure for your web store at a key point in the conversion process. To kick off this program, we’ll be working with Bazaarvoice, a leader in the user reviews space. If you’re a Bazaarvoice client, all you need to do to participate is to let Bazaarvoice know you’re interested in submitting your reviews to Google, and to make sure you’ve specified your canonical URLs for products in your web store. If you’re not a Bazaarvoice client, hold tight – we hope to add additional partners, as well as a self-submission model, soon,” announced Google.
More info: Google Product Reviews Program