A study from Bime, a data visualization firm, found that early Google Plus users were mostly young American men working in technology. The Bime study used profile data from Find People on Plus, a third-party directory of Google Plus users, except for the age numbers, which were pulled from comScore numbers.
Bime just updated its visualization that breaks down Google Plus demographics including the month of August, now that the service has had some time to grow. This survey covered 10 million users, more than twice the size of the previous one, and some things haven't changed. About 70% of Google Plus users still identify as men, and the vast bulk of them are American. One major shift has taken place since the last time, the occupation data show that students have overwhelmingly displaced tech workers, though all the same tech jobs as before dominate the rest of the top spots.
"This time, the sample was much bigger at between 9,647,653 and 14,536,129 users, at the time of creation," noted Bime.
Here is the Bime's finding:
- Surprisingly, not much has changed! Females increased from 28 to 30% of the total sample.
- There were several new entrants to top 100 companies including: School, IT, HP, Life, Government, Express, Sony, Orange, YMCA, Vodafone, Subway and others.
- Some that were previously in the top 100 have been knocked out: JP Morgan and IBM India to name a couple.
- Please note: we took out all forms of "Myself" from the August companies snapshot… this included "Me", "Myself" and "Me and Myself only" (??!), because there were so many different forms it was hard to see the real underlying trends.
- There are several different variations of the same employer (e.g. Wal-Mart and Walmart). We tried to add these up wherever necessary but will have missed a few for sure. So just be aware of that.
- Company distribution is very similar to July, but the order of position has changed a little. Most importantly, most of the top companies have more than doubled the number of G+ users in the past 2 weeks.
- Again, for occupations there were several different versions of the same thing => Teach, teacher, educator; System administrator, systems administrator; Grad student, graduate student.
- In July the Geeks ruled - now in August the Students are taking over!
- User distribution by country for August was pretty much the same pattern, just with increased numbers.
Active or not active?
- Another interesting analysis that was in the data was the number of "active" vs "inactive" users. We are not sure how these figures were determined, but it was amazing to see that 83% of users were classed as inactive.
Infographic: (click to blow up)