Google's Hotpot ratings and recommendations service has landed in Las Vegas. The searhc comapny has launched a local marketing campaign in "sin city", Nevada, to spread the word about Google Places and Hotpot among visitors, locals and small businesses.
"As part of the launch, Google with the Las Vegas Monorail is giving away 10,000 free single-ride tickets starting at noon today, while supplies last, at all monorail stations along the Strip. Google has also begun distributing NFC-enabled "Recommended on Google" window decals, which allows users with compatible smartphones - such as the Nexus S - to tap their phone on the decal and instantly get information about that business.
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And, any Las Vegas--area business can order customized kits via the Google Places Catalog to receive all kinds of free, fun and customized schwag that might encourage customers to rate the business on Hotpot and help bring the right customers through their doors.
"We want to make this a bit easier for you with the Google Places app, your own personalized pocket guide to Vegas. When you rate places and share recommendations with friends and family, you'll be able to quickly see exactly which places they recommend, making it easier than ever to decide where to go. And now that you've the ability to share reviews with friends and family via Twitter, it's even easier to share your favorite places in Vegas and see what others like too," Google said.