Google now allows "verified Google Places business owner," to publicly respond to reviews written by Google Maps users on their Place Page. "Engaging with people who've shared their thoughts about your business is a great way to get to know your customers and find out more. Both positive &negative feedback can be good for your business and help it grow. By responding, you can build stronger relationships with existing and prospective customers. Ultimately, business owner responses give you opportunity to learn what you do well, what you can do better, and show your customers that you're listening," informs Google.