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Dec092008

Google permit ‘alcohol and liqueurs’ ads on AdWords

Google is now permit the advertisement of hard alcohol and liqueurs that target the U.S. To comply with the updated hard alcohol and liqueurs policy, advertisers must promote the information about hard alcohol and liqueurs that their websites contain, such as recipes and brand messages. Ads that directly promote the sale of hard alcohol and liqueurs are still not permissible through our program. In contrast, advertisements for beer may directly promote its sale, says Google AdWords Blog

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