Google has partnered with the Australian media conglomerate, News Digital Media (NDM), to add Google AdSense contextual advertising and paid search AdWords advertising to the sites of The Daily Telegraph, The Herald Sun and The Australian.
Australian IT reports that the deal is a multi-year agreement which is based upon a custom revenue share plan between Google & NDM.
Yahoo Search Marketing was the previous search advertising partner of NDM, which says that the revenue generated via the Google deal is significant. NDM controls 5 of the top 8 news sites in Australia, with an average of 7 million unique users per month.
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Source:→ SEJ Blog