NEW YORK--To anyone who thinks digital content is a threat to the book-publishing market, Google wants to tell you two things: first, you're wrong; second, its Google Book Search product is the solution, not the problem.
But in the 21st century's new-media culture, print publishing is going to have to evolve, according to those speaking at the Google-hosted "Unbound" event held Thursday at the New York Public Library. A crowd of more than 300 people, primarily involved in the publishing industry, came to the event to hear speakers ranging from Cory Doctorow, Boing Boing co-editor and science fiction author, to representatives from major publishing outlets like Harper Collins and Cambridge University Press.
"The goal is to stimulate thinking, both your thinking and ours, on how these challenges and opportunities are going to impact all of us," said Jim Gerber, director of content partnerships at Google, whose presentation opened the day's events. Gerber reminded the audience that the opinions heard at "Unbound" would not necessarily be Google's own, but ultimately, the majority of viewpoints presented by the speakers and panels were more or less aligned with the Mountain View, Calif.-based search giant--including those expressed by members of the print-publishing industry.