Google Online Marketing Challenge (GOMC) is now open for Professor registration for the 2012. Last year's challenge had 50,000 participants representing 100 countries, revealed google.
"With a US$250 budget provided by Google, students develop an online advertising strategy for a real business or non-profit organization that has not used AdWords in the last six months.
After running their online advertising campaign for three weeks, students summarize their experiences in campaign reports, which they submit online. Based on the performance of the campaigns and the quality of the reports, Googlers on the GOMC team and a panel of independent academics select the winning teams," Google said.
"The global winners and their professor will receive a trip to Google headquarters in Mountain View, Calif. While, the regional winners (and their professor) will win a trip to local Google offices, and the social impact award winners will be able to make donations to nonprofit organizations that were part of the GOMC competition," Google said.
"GOMC is a global online marketing competition open to professors and their students in any higher education institution. Professors sign up for the contest and then serve as guides and mentors to their student participants throughout the competition. Over the course of three weeks, student teams are tasked with developing and running a successful online advertising campaign for real businesses or nonprofit organizations using Google AdWords. In the process, they sharpen their advertising, consulting and data analysis skills," informs Google.
Note: student registration will open on January 31, 2012 and students can only enter if their professors have signed up already and must sign up under their own professors).
For more information, visit Google Online Marketing Challenge website.