In an effort to identify credible content online, Google begun labelling stories in the Google News, e.g., opinion, local, highly cited, in depth, and also enabled Fact Check tag globally in Search and News, as well as recently added information about publishers in the Knowledge Panels— Wednesday, joined the Trust Project.
Hosted at the Markkula Center for Applied Ethics at Santa Clara University and funded by Google among others, the Trust Project offers a similar labeling working with more than 75 news organizations from around the world, so people can easily distinguish the difference between quality journalism and promotional content or misinformation.
New publishers are offered to implement embed markup from schema.org into the HTML code of their articles and on their website, so readers can understand more about the type of story, who wrote it, and how the article was put together.
Works like the ClaimReview schema tag for fact-checking articles, these trust indicators when added can easily be parsed out by Google and other search engine crawlers.
These trust indicators, include:
- Best Practices: Who funds the news outlet and their mission, plus an outlet's commitments to ethics, diverse voices, accuracy, making corrections, and other standards.
- Author Expertise: Details about the journalist, including their expertise and other stories they have worked on.
- Type of Work: Labels to distinguish opinion, analysis, and advertiser (or sponsored) content from news reports.
- Citations and References: For investigative or in-depth stories, access to the sources behind the facts and assertions in a news story.
- Methods: For in-depth stories, information about why reporters chose to pursue a story and how they went about the process.
- Locally Sourced: Lets people know that the story has local roots, origin, or expertise.
- Diverse Voices: A newsroom's efforts to bring in diverse perspectives.
- Actionable Feedback: A newsroom's efforts to engage the public in setting coverage priorities, contributing to the reporting process, and ensuring accuracy.
Google is also working to display these trust indicators next to articles on Google News, Search, and other products where news is surfaced on Google. Some possibilities, like, "Type of Work" to improve article labels accuracy in News, and other indicators, such as "Best Practices" and "Author Info" in the Knowledge Panels, said google.
Google has also announced a new URL referrer "news.url.google.com" for referral tracking sources to get a comprehensive view of traffic from Google News, that include traffic from desktop and RSS feeds set up with the new URL pattern.
Google said, the new referrals are in addition to tracking referrals from news.google.com, that include traffic from native mobile apps, mobile web and RSS feeds set up with legacy URL pattern.
Google is also deprecating their old News RSS feed subscription URLs by December 1, 2017.
To update News RSS feeds, just go to https://news.google.com and select from an existing section or create a new custom section, then at the bottom of the section's page, click RSS, and copy the new URL for the RSS feed from the address bar.