Google My Business users are now able to exports of up to 18 months of their data from their listings regardless of how many locations they manage.
“Now you can download an aggregate, not daily value, from all of your locations in one account on GMB,” writes Evan Oder on Google+.
The following sets of data is included in the report exported from GMB dashboard:
- Total searches
- Direct searches
- Discovery searches
- Total views Search views
- Maps views
- Total actions
- Website actions
- Directions actions
- Phone call actions
Google has also added two new insights in to the GMB dashboard that now reports “on the amount of returning customers to a business,” and the “most popular times of a business.”
While, the “Popular times” graph is strikingly similar to the one displayed in the knowledge graph for certain businesses. The “Return customers” circle graph is a completely new and shows the percentage of people that have visited a business more than once during a selected time period, reports Oder.
Google is reportedly working on a ad blocker feature for Chrome by default, according to the Wall Street Journal report, Chrome’s ad blocker will only filter out ads which are considered to provide a poor experience.
What’s considered a bad ad type?
“Unacceptable ad types would be those recently defined by the Coalition for Better Ads, an industry group that released a list of ad standards in March.” According to those standards, ad formats such as pop-ups, auto-playing video ads with sound and “prestitial” ads with countdown timers are deemed to be “beneath a threshold of consumer acceptability.”