At Google I/O, Google teased the audience with a glimpse of a web-based iTunes competitor, by acquiring Simplify Media to sync DRM-free media on Android. Details were sparse during that time, but a new logo hosted on Google revealed the name of the service "Google Music".
"The idea behind Google Music, is that you would go to the Market on the web, find a song you like, click the download button, and just like with apps, the song would start to download over the air onto your Android devices. Google also announced the acquisition of Simplify Media. Using Simplify's technology, Google will offer a desktop app that'll give you access to all DRM-free media on Android devices remotely," revealed TechCrunch.