Google posted some statstics about the latest mobile trends in Brazil. Google says "In the past year Google mobile search traffic in Brazil has increased over 500%, whereas Google mobile search traffic has grown over 5x globally in the last two years.Similarly, we've seen an 1251% increase in ad requests on AdMob display network in the last year. The usage isn't restricted by device types either. The majority of Brazil's mobile subscribers own feature (WAP) phones, and a lot of the growth we're seeing is coming from these devices. However, high end devices such as those running the Android and iOS operating systems are growing quickly as well in terms of both ad requests and unique users."
As more Brazilian consumers spend more time on their mobile devices, advertisers need to think about how they should tailor their marketing to reach this growing mobile audience. To connect with these consumers, there are three things that advertisers should focus on when going mobile:
- Create separate mobile campaigns from desktop campaigns - these campaigns perform better because advertisers have more control over their bids and budgets and can make better use of mobile-specific ad features.
- Optimize landing page experience. Advertisers can do this by either creating a new mobile landing page or making sure their desktop pages render well on the mobile screen.
- Don't forget about feature (WAP) phones. Much of the growth in 2010 came from mobile users who're searching on feature phones. Be sure that you're reaching these users by creating WAP mobile search ads for your mobile campaigns.
To learn more about our advertising solutions or about how to earn money from mobile advertising, visit Google mobile Ads.
[tags]wap,landing page,brazil,display netwok[/tags]