The Official Google Mobile blog announced the launch of mobile image ads, a look like of standard desktop image ads, but are smaller to fit on mobile screens for run on the mobile content network, and currently available in Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, the UK, and the US.
The Mobile image ads are keyword-targeted, are priced on a cost-per-click basis, and must link to a mobile web page.
Here’re the benefits, for:
Mobile web surfers —”mobile image ads provide a new way to interact with mobile content. Contextual targeting keeps ads relevant, and with only one mobile image ad shown per page, you can uninhibitedly browse mobile websites while clicking only on the ads that interest you.”
Advertisers — “mobile image ads serve as a branding tool and have shown to have good clickthrough rates. Advertisers using mobile image ads will also benefit because we only show one image ad per mobile page.”
Publishers —”mobile image ads provide added flexibility. They can now choose to show text ads, image ads, or a mix of both and Google will dynamically return the ad that we expect will perform best at the time the ad is shown. Publishers who are already using AdSense for mobile content just need to update their AdSense code to start displaying mobile ads on their site.”
Watch the video after the jump to see an interview with Sanjay Agarwal, a mobile ads engineer, and his demo.