The Google LatLong blog has announced that you can now create a profile for the MyMaps you make. Until now, users could create personalized maps and write reviews for local businesses, but they didn't have an identity. Google Maps uses the same profiles from Shared Stuff and the same user IDs, so these profiles will probably added to all Google services to provide the integration.
Google Maps and Google Earth build a solid geographic platform that can be used to define your world and see how it intersect with other people's worlds. You can broadcast your presence with tools like Jaiku, annotate the places you visit, expand your world with places suggested by people that have similar interests, understand the life from other countries and find what's hot in your neighborhood. Google Earth could have a new layer that's more interesting than videos, sounds or pictures: people.
From Google LatLong blog post — For example, you can use our map-creation tools to make maps of recommended places to visit or leave ratings and reviews for your favorite restaurants. Your maps and reviews will be seen by the millions of people who use Google Maps every day.
Starting today, you can find out more information about the people behind these contributions through their user profile pages. For example, if you stumble upon a cool map of a bike route, you can hover over the creator's nickname and see a snippet of information about them.
If you click on their name, you'll see their profile page, which includes links to all the content that they have authored on Google Maps, including the maps they've created and the reviews they've written. If you liked the bike route you were looking at, chances are they mapped out some other cool bike routes as well.
To create your own profile, simply sign in to Google Maps and click on the My Profile link in upper right hand corner.
If we haven't convinced you yet, check out this cool video we put together outlining how to work on your own personal profile today!