With over 500 million art-related searches performed every month on Google, the company is making it easier for these art-loving audience with an access to more relevant art-related results along with the ability to dive deeper into topics of interest.
In addition, a new “think digital museum guide” added in Street View, gives key insights about the artworks when a user visits on virtual museum. To create this feature, Google says it used visual recognition software to scan the walls of participating museums, indentifying and categorizing more than 15,000 art works. This tech works similiar to how machinge learning allows searching in gallery in Google Photos.
The Street View recently celebrated its 10th anniversary.
Starting on Wednesday, when a art-releated search is made on Google, you will be able to explore more art right from an interactive Knowledge Panel that highlight ways to dive deeper – “like seeing a artists collection, or scroll through the museums to view paintings on the wall, and for some pieces, you can even click to see picture-perfect high-resolution imagery right from Google Arts & Culture.”
To make this interactivity for art afficiandos, Google’s Search with Arts & Culture team jointly improved its systems to “understand and recognize” artwork — offering more relevant results the now include information such as places to view in person, artist who created it, materials used, and art period it belongs.
The new virtual museum tour guide, let users visit virtually museums around the world on Google Maps and Arts & Culture. Available on desktop and mobile using Chrome, it allows users to walk through the museums rooms, shows clear and useful annotations on the wall next to each piece, and even allow clicking on these annotations to find more information, or zoom into high-resolution imagery.
For more on how the new Street View virtual museum guide works, see this Google video: