Google introduced a new “mobile display ads” which can be geo-targeted for iPhone, Android, and mobile devices with full Internet browsers. “The ad appears as a banner text ad on mobile websites and GDN apps with a business icon that expands to show your business location on a Google map along with your ad creative, click-to-call phone number and option to get directions.”
Advertising with AdWords location extensions on mobile devices is also a great value because you’re only charged for calls or clicks. Google says that mobile ads that offer a location generally see an average 8% increase in click-through rates over plain-vanilla mobile ads, and click-to-call mobile ads see a 6% increase in clicks.
Getting started with location extensions for mobile apps and websites:
- Ensure your campaigns are opted into Google Display Network.
- Set up location extensions, add your business phone number, address, business logo or icon.
- Check that you’ve chosen to show your ads on iPhones and other mobile devices with full Internet browsers.
- That’s it!