Google sent out invitations to attend an event in New York City next Wednesday evening. "High Tech Fuses With High Fashion", the invitation reads.
The invitation doesn't include any other clues as to what the event is all about, but journalist and "fashionalyst" Patty Huntington this morning pointed out that a tweet from an anonymous NY fashion PR revealed:
According to Huntington, the fashion ecommerce site will be called "Boutiques.com":
Well frockwriter can fill in a few blanks. Our sources say that the new Google fashion initiative is called Boutiques.com and boasts not only online boutiques selling merchandise offered by various designers and retailers, but a large number of curated "boutiques" selling the looks worn by celebrities and other influencers.