Google just launched a new site "When is a map more than a map" aimed at showing the ways in which mapping can be put to work for retailers. The site has examples of great implementations ranging from classic store locators, to promoting in-store events, and even indoor mapping, as well as showcasing the best uses of Google Maps from retailers.
The website also includes a Little Book of Google Maps for Business. The online book gives tips and examples to help your company benefit from online mapping such as:
- Locate key store information on the map, such as opening hours, stock inventory, special offers
- Customize the map in your store's colors
- Visualize store performance over time and identify clusters of customer addresses
Google says, that over 20% of searches now containing a location element, rising to over 40% of mobile searches, retailers are becoming increasingly focused on using online mapping to their advantage.
To get more ideas for mapping in your company, visit whenisamap.com/retail or watch this video.
Google has also launched another new "Search Education" website, bringing educators the tools they need to help students become savvy searchers and independent learners.
"Web search can be a remarkable tool for students, and a bit of instruction in how to search for academic sources will help your students become critical thinkers and independent learners. That's why we created our new Search Education hub, complete with lesson plans based upon the Common Core State Standards and "A Google a Day" search challenges, as well as trainings you can watch.
With the materials on this site, you can help your students become skilled searchers- whether they're just starting out with search, or ready for more advanced training," posted Tasha Bergson-Michelson, Google Search Educator.
The United Nations designates every May 3 as "World Press Freedom Day." The day is designed to raise awareness about of the importance of freedom of the press and remind governments of their commitment to respect and uphold the right to freedom of expression enshrined in the Universal Declaration of Human Rights.
This year, UNESCO is marking the day in Tunisia.
So, how Google comes in the picture? Google is sponsoring the celebrations.
President Marzouki announced the event through his official Google page and we're organising a Google Hangout from the presidential palace, allowing guests from Amsterdam, Tripoli and Washington, D.C. to speak with the Tunisian President.
On Thursday afternoon, Tunisian President Moncef Marzouki will host the ceremony conferring the Guillermo Cano World Press Freedom Prize on a deserving individual, organisation or institution that has made an outstanding contribution to the defence of press freedom.
Google Finance team and the nonprofit Carbon Disclosure Project (CDP) togeather put the companies' carbon disclosure ratings into Google Finance alongside financial data.
"Specifically, these ratings quantify how well a company measures and reports its greenhouse gas emissions, as well as to what degree it is aware of the risks and opportunities climate change poses to its business," writes Sam Arons, Carbon Maven.
The scores -- which the Google Finance team just updated for 2011 -- are listed as "Carbon Disclosure Rating" and appear in the "Key stats and ratios" box on the right side of a company's Google Finance page: