Google Launches 'Optimize and Data Studio' in Beta, Free Updates to Analytics & Tag Manager

Announces several advancements to free versions of Google Analytics and Tag Manager, for modern measurement, and launches Google Optimize and Data Studio in beta.

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Starting next month, Google will be globally rolling out a new product called "Google Optimize", which is a free version of Google Optimize 360, an enterprise-class testing and personalization product.

In addition enhancements to several existing free products is rolled out today.

Google Optimize in beta, is a free web and mobile-web testing and personalization tool. And because it's built on top of Google Analytics, "it helps businesses use their existing information to experiment and personalize site experiences with minimal setup requirements," google said.

Additionally, with the powerful capabilities of Optimize, you can create and deploy a variety of experiment types such as choose from A/B, multivariate, or redirect.

  • Native integration with Analytics help you quickly identify areas of your site need improvements. Then in Optimize, use existing Analytics goals and metrics as experiment objective.
  • It uses Bayesian statistical methods to model real-world performance of your experiments.
  • Sophisticated targeting tools deliver the right experiences to the right customers at the right moments.

Even it's very easy to implement, you can test new web eperiences across your entire site in minutes.

  • Since Optimize is built on top of Google Analytics and Tag Manager, you can either add a single line of code to your existing Analytics implementation, or "serve Optimize tag directly using Tag Manager".
  • Optimize's WYSIWYG (What-You-See-Is-What-You-Get) editor lets you change just anything on your site including– text, images, layouts, and more by just a click to edit, and even you don't need to recode your site.
  • Optimize calculates results based on Analytics metrics and business objectives, so it's easy to understand and act on results.

Another product called "Google Data Studio" beta, a free reporting and data visualization product, is now available globally in 21 new countries. The tool helps businesses spot and share insights, and collaborate to drive better decisions.

Google Data Studio enterprise and free versions was launched earlier this year in the U.S.

Additionally, new report templates are coming next month, as with other products, "businesses will be able to create, edit, and use a library of templates" to get up and running quickly.

These updates are available in Data Studio 360, which is part of Google Analytics 360 Suite.

google optimize beta

Google Analytics, our free customer analytics product and measurement centerpiece, analyzes customer data from all touchpoints — and soon it's becoming even smarter.

Following the launch of "automated insight stream" in Google Analytics mobile app, new "Session Quality Score" feature coming soon in beta, will also be available in Analytics 360 (part of Google Analytics 360 Suite).

"Session Quality Score" metric incorporates machine learning to predict the likelihood of a visitor making a purchase on your site or app," explains google adding, "businesses can use session quality score to provide better customer experiences and / or remarket to their most engaged website visitors."

Google is also empowering "Tag Manager" by integrating additional 20 tags from companies such as "Quantcast, Twitter, Bing, and many more".

Rolling out over the next couple weeks, these updates will also be available in "Tag Manager 360."

If you don't know, "Google Tag Manager offers a simplified way to gather site information including "all those tiny bits of code", and powerful APIs to increase data accuracy and streamline workflows."

Here are some links for you to get started:

  • Google Optimize, request an invite.
    Google Data Studio, getting started for free here.
    Google Tag Manager Help Center.

google data studio beta

google analytics session quality score metric

Also today, the White House, in partnership with the National Cyber Security Alliance, announced the "Lock Down Your Login" campaign helping to educate Americans about better ways to keep their online accounts secure.

It's a great time to remind everyone about the more than five years old "two-step verification" tool already available and protecting Google account.

If you are new, two-step verification adds an additional layer of security to your account and to access your account, other than your password, you are asked to verify it's you by either "—a simple code prompt on your phone, a call to your mobile, a code generated by an app, or a security key."

To enable two-step verification, go to the "Sign-in & Security" section of My Account. Learn more about the Lock Down Your Login campaign here.

lock down your login campaign