Google Launches Centralized Account Management and More for Analytics Products

New controls available to everyone using Google Analytics, Tag Manager, and Optimize and improving navigation for users of Surveys and Data Studio.

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In order to help businesses of all sizes seeking simpler ways to manage analytics products and team members who uses them, Google Tuesday, launched new controls to everyone who uses Analytics, Tag Manager, and Optimize.

Also, improved navigation for users of Surveys and Data Studio is launched, so users will be able to easily manage their accounts, will get an business overview, and will be able to move between products using these new controls.

In addition, Google is also rolling out new local ad formats, like affiliate location extensions for Display, in the coming weeks.

Here is what's new today:

New Home page

A new home page that provide an overview of business lets you manage accounts and settings across products and provide insights and quick access to products and features you most use.

for example, you might see a large increase in visitors for a specific Analytics property, and then click through to Analytics to investigate where the visitors are coming from.

New Google Anaytics Suite home page:

Google Analytics Suite Homepage

Simplified navigation

The new unified user experience that include common navigation and product headers make it easy to switch across products to access data needed. With this new experience, you can view accounts by organization as well as other things you have access to.

Also, newly redesigned search helps searching across all of your accounts in a single place.

Redesigned Google Analytics Suite Search

Centralized account management

Streamlined account management let you control user access and permissions across multiple products, like Analytics, Tag Manager, and Optimize. With this new experience administrators will be able to:

  • Create rules for which types of new users should be allowed access to your organization
  • Audit existing users and decide which products and features they should have access to
  • Remove users who have left your organization or no longer need access to the tools
  • See the last time a user in your organization accessed Google Analytics data
  • Allow users to discover who are your organization's admins and contact them for help

These updates will be rolling out over the next few weeks, however those using enterprise versions of products, like Analytics 360, already have access to these features.

In order to use this new centralized management, you must first create an organization, then link this to all different accounts that belongs to your business. Also, you will be able to move accounts between organizations you create.

Check out this help center for more information on getting started, or visit this page to know more about benefit from these features.